This is the first and foremost step when it comes to starting with the guest blogging and guest posting service. Keeping this in mind helps in determining the ideal type of blogs to submit the guest post to. Mainly, there are three goals to keep in mind when considering guest blogging:
- Positioning your company as an authority and renowned name in the market
- Getting traffic or exposure back to your website
- Building backlinks to your website
When you have the right kind of content for the blogs, the goals listed above can be accomplished very quickly. When accomplishing a or b, then find good sized blogs and good audience. When accomplishing c, then pinpoint the blogs with a strong root domain authority.